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Consumer behaviour models for organic products in social media advertising
This review explores how consumer behaviour theories and social media advertising influence the marketing of organic products. It analyses psychological, social, and
Media perceptions of organic farming and insights on sustainability messaging from an urban and rural district in India
This study explores media professionals’ perceptions of organic farming in urban and rural Pune, revealing consensus on its environmental, health, and socioeconomic
Zydex’s Organic Solution Has Become Farmers’ First Choice for Potato Farming, Improving Yields and Soil Health
Using Zydex’s organic products like Zytonic-M, farmers have achieved higher potato yields, improved soil health, and better moisture retention. Farmer Ramchandra Verma
PM PKVY Yojana 2025: Farmers to Receive ₹31,500 per Hectare Assistance – Eligibility & Conditions
The PM PKVY Yojana 2025 provides farmers ₹31,500 per hectare to promote sustainable and organic farming. Eligibility requires farmers to own agricultural
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Experts speak
Organic products are grown under a system of agriculture without the use of chemical fertilizers and pesticides with an environmentally and socially responsible approach. This is a method of farming that works at grass root level preserving the reproductive and regenerative capacity of the soil, good plant nutrition, and sound soil management, produces nutritious food rich in vitality which has resistance to diseases. India is bestowed with lot of potential to produce all varieties of organic products due to its various agro climatic regions. In several parts of the country, the inherited tradition of organic farming is an added advantage. This holds promise for the organic producers to tap the market, which is growing steadily in the domestic, and export market.



