Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which markets Amul, the largest FMCG brand in India, is sponsoring the Indian contingent for the Asian Games in China beginning September 23, opening premium Ice Lounges and building a new health-food portfolio. In an interview to Storyboard18, GCMMF’s managing director in-charge, Jayen Mehta, spoke of Amul’s vision to become a complete foods brand with special focus on creating an affordable range of organic products and associating with sports to promote health and nutrition.

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