Organic Tattva has launched its 2026 Resolution Campaign to encourage consumers to adopt organic, pesticide-free food as a sustainable lifestyle choice, led by chef and clean-eating advocate Vikas Khanna. The purpose-driven initiative promotes realistic and lasting resolutions while highlighting the broader impact of organic food on health, food safety, soil health, farmer welfare and the environment. Central to the campaign is the ‘Organic Pesticide-Free Food’ programme, which focuses on consumer awareness and informed choices. Each product features a QR code allowing consumers to verify sourcing, purity and batch-wise testing, reinforcing transparency and trust.