In rural India, where farming and faith are deeply intertwined, organic foods brand My Organic Earth- a brand from VJ Organic Farms, Maharashtra has launched an unusual grassroots initiative that blends cultural symbolism with organic pest control. In February 2026, the organic food brand introduced ‘Vighnaharta – The Guarding Ganesha,’ a specially crafted ten-inch Lord Ganesha idol designed to help farmers naturally repel rodents from farms and storage spaces. The initiative was rolled out across Hadoli village in Latur, Maharashtra, reaching the brand’s growing network of more than 200 organic farmers.