Diversified conglomerate ITC is planning to introduce millets into most of its packaged food products, in an effort to mainstream these nutri-cereals, chairman and managing director Sanjiv Puri said. “Over a period of time, we will mainstream millets to make these more accessible to people. The plan will help address the concerns of food security,”

Under the ITC Mission Millets programme, the company over time will launch millet-based noodles and pasta under the YiPPee brand, ragi vermicelli, multi-millet dosa, and ravaidlimix under the Aashirvaad brand. Besides this, 100% multi-millet-based cookies under Sunfeast will be launched, along with millet choco-sticks confectionery under Candyman Fantastik and millet-based snacks under the Bingo brand.

Read more at: ITC expands Mission Millets | The Financial Express