The market for organic food and beverages is expected to grow by 13% a year until 2030. The organic cocoa market alone is expected to reach $942.6 million by 2028. Consumers increasingly understand the associated health benefits, while global governance is focusing on products that are good for both people and planet. In February, 2,765 exhibitors from 95 countries presented product ranges at two of the world’s biggest trade fairs for organic products: Biofach for food, and VIVANESS for personal care. CLAC-Fairtrade supports small farmers and processors across Latin America and the Caribbean. Its network produces a diverse range of Fairtrade-certified agricultural products. They also attended the German fair. “Biofach has given me fundamental knowledge to help redesign the most sustainable commercial roadmap for our various small fairtrade sugar cooperatives in Latin America and the Caribbean,” said Gilbert Ramirez, one of CLAC’s representatives. Gilbert was one six participants who attended the organic trade fair with ITC’s Alliances for Action initiative, under its ACP Business-Friendly and Netherlands Trust Fund V programmes. They presented their organic cocoa and chocolates, honing their niche market strategies.