Rising incomes, fast-paced lifestyles, and health awareness—intensified by COVID-19—have increased global demand for organic food.
Originating in Europe, organic food has developed unevenly across countries, with China’s industry expanding rapidly in recent decades.
This study compares organic food industries and consumer behavior in Hungary and China using a 2021 survey of 581 respondents.
Decision tree analysis shows strong demand in both countries, though purchasing habits differ between them.