Organic food supports human health and environmental sustainability, and its acceptance is shaped by consumer awareness and participation.
This study surveyed 746 respondents in Coimbatore using a questionnaire and ANOVA to examine how socio-demographic factors affect acceptance of organic food.
Results showed significant differences based on age, education, occupation, income, family size, usage frequency, and information sources.
The findings suggest that targeted marketing, education, and income-sensitive pricing can enhance consumer adoption of organic foods.
Source: https://link.springer.com/chapter/10.1007/978-3-032-02056-7_76