Consumer behaviour models for organic products in social media advertising

This review explores how consumer behaviour theories and social media advertising influence the marketing of organic products. It analyses psychological, social, and digital factors—such as influencer marketing and social proof—that shape consumer attitudes and purchase intentions. The paper integrates global case studies to assess campaign effectiveness and ethical considerations. Finally, it highlights research gaps and calls for interdisciplinary approaches to promote ethical, evidence-based marketing in digital environments.

Source: https://malque.pub/ojs/index.php/mr/article/download/11439/5216/71885