India’s Ministry of Cooperation launched a D2C platform for Bharat Organics, expanding cooperative-led digital commerce in organic products. Run by National Cooperative Organic Limited, the brand offers 27 staples and has already seen strong early traction with 25,000+ users. The initiative aims to boost farmers incomes and strengthen cooperatives, backed by major bodies like National Dairy Development Board and Gujarat Cooperative Milk Marketing Federation.

Source: https://theprint.in/business/products-straight-to-consumers-aid-for-producers-bharat-organics-looks-to-disrupt-organic-market/2899387/