Pure & Sure has launched its refreshed Café & Store in Jayanagar, bringing together certified organic grocery retail, a farm-to-table café, and a community engagement space under one roof. Positioned as a transparency-led experience center, it showcases full farm-to-plate traceability and rigorous pesticide testing to build greater consumer trust in clean, organic food. The initiative by Phalada Organic Consumer Products Pvt. Ltd. aims to make certified organic living practical, accessible, and trustworthy for everyday urban households.