New Delhi [India]: In a move to harness the export potential of millets to the Gulf Cooperation Council (GCCs) countries, the Agricultural and Processed Food Products Export Development Authority (APEDA) that works under the Ministry of Commerce signed a Memorandum of Understanding (MoU) with Lulu Hypermarket recently. To be precise, the agreement was signed on February 21, 2023.

APEDA aims to promote millet products and value-added products around the world in association with Lulu Group, which is an international retail hypermarket chain that operates stores and shopping malls across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, Egypt, India and the Far East.As per the agreement, the Lulu Group will facilitate promotional activities for millet products and enable the country to display millets and its value-added products, ready to eat products in international retail chains by sourcing it from Farmer Producer Organizations, Farmer Producer Companies, women entrepreneurs and startups.

Read more at: APEDA inks MoU with Lulu Hypermarket for export promotion of millets in Gulf – ThePrint – ANIFeed